Welcome to vVARDIS for dental professionals! If you are not a dental professional and wish to make a purchase, please visit vvardis.com.
Last Updated: September 2026
This Policy describes how and why vVARDIS AG (“we”, “us”, “our” and “vVardis”) uses cookies on this website.
A cookie is a small piece of data (text file) that a website or app – when visited by a user – or when you interact with an email, asks your browser to store on your device in order to remember information about you, such as whether or not you have consented to our use of cookies. Those cookies are set by us and are called first party cookies.
We also use third party cookies – these are cookies from a domain different than the domain of the website you are visiting or a domain we are not operating – for example for personalisation and advertising purposes.
This website uses two types of cookies: persistent and session cookies. Persistent cookies are cookies that remain on your device for a certain period of time (as indicated in the table below) or until you manually delete them or object to them. Session cookies are cookies that expire at the end of the browser session (e.g., when you leave our website and close your browser).
We use strictly necessary cookies to (i) save user preferences and (ii) save cookies preferences.
We use non-essential (non-strictly necessary) cookies to (i) to deliver targeted advertising on the basis of your browsing behaviour; (ii) observe and analyse traffic levels and other metrics on our website, which helps us improve our website as well as your overall user experience; and (iii) personalise our website content based on your browsing behaviour. We only use non-essential cookies where we have your consent (see below).
Cookies may be first party or third party, meaning they are operated by us (first party) or by another party (third party). Please note that interactions with the third-party cookies on our website are governed by the privacy and cookie policies of the third party as set out below. For more information on our partners/third parties who use cookies on our website, please consult this list.
Further information on the types of cookies we use is set out below.
On your first visit to our website and every six months thereafter, on the homepage you will see a cookie banner informing you why cookies are used and asking you to consent to each non-essential cookie if you agree with us using them (or “Accept All”). If you do not agree, you can select which ones to reject or accept or you can choose to “Decline All”.
You can change your cookie preferences through the cookie banner, where you have the option of opting-in or opting-out to the use of non-essential cookies on your device. However, you can also update your cookie preferences at all times by using this button below:
Please note that you cannot disable strictly necessary cookies since these affect the functionality of our website and your ability to use certain features and functionalities.
A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts. More specifically, we use cookies and other tracking technologies for the following purposes:
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
| Cookie Group | Cookies | Provider | Lifespan | Purpose |
|---|---|---|---|---|
| Consent Management | OptanonConsent | OneTrust | 1 year | Stores cookie consent preferences and consent ID |
| OptanonAlertBoxClosed | Session | Records whether the consent banner has been dismissed | ||
| Internal Session & Routing | _obref __obref |
Internal (vVardis) | Session | Internal session reference identifier |
| geoipcountry | Session | Stores visitor’s detected country for geo-targeting/routing | ||
| Language Preferences | wp-wpml_current_language | WordPress | Session | Stores the visitor’s selected language (multilingual sites) |
| Website Security & DDoS Protection | _cf_bm | Cloudflare | 30 min | Bot Management — distinguishes automated traffic from humans |
| __cfuvid | Session | Rate limiting and DDoS mitigation session identifier | ||
| _cfuvid | Session | Rate limiting identifier (variant) | ||
| E-Commerce Functionality | woocommerce_cart_hash | WooCommerce | Session | Detects cart content changes to refresh the mini-cart |
| Server Load Balancing | ARRAffinity | Microsoft Azure | Session | Load balancer affinity — routes repeated requests to same server |
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
| Cookie Group | Cookies | Provider | Lifespan | Purpose |
|---|---|---|---|---|
| Web Traffic Analytics (GA4) | _ga | Google Analytics 4 | 2 years | Assigns a random client ID to distinguish unique visitors |
| _ga_* | 2 years | GA4 session/engagement state — US property measurement ID | ||
| Web Traffic Analytics (UA) | _gid | Google Analytics | 24 hours | Distinguishes users — unique value per page visited |
| _gat_UA-* | 1 min | Throttles the request rate to Google Analytics | ||
| Ad Conversion Tracking | gcl* | Google Ads | 90 days | Google conversion tracking — links ad clicks to site actions |
| Traffic Source Attribution | sbjs_current | Sourcebuster.js | Session | Traffic source of the current visit (type, source, medium, campaign) |
| sbjs_current_add | Session | Timestamp and entry page of the current visit | ||
| sbjs_first | 1 year | Traffic source of the visitor’s very first visit | ||
| sbjs_first_add | 1 year | Timestamp and entry page of the first visit | ||
| sbjs_migrations | 1 year | Internal migration flag for Sourcebuster schema versioning | ||
| sbjs_session | 30 min | Tracks pages viewed and current page in the session | ||
| sbjs_udata | 1 year | Stores visit count, IP (hashed), and user agent string | ||
| CMS Internal Statistics | tk_ai | Jetpack / WordPress.com | 1 year | Unique visitor identifier for WordPress.com site stats |
| tk_lr | 1 year | Records the last referrer URL for Jetpack stats | ||
| tk_or | 1 year | Records the original referrer URL on first visit | ||
| tk_r3d | 1 year | Redirect tracking for Jetpack stats | ||
| tk_qs | Session | Stores query string parameters for Jetpack stats | ||
| Commerce Visitor Tracking | __cq_uuid | Salesforce Commerce Cloud | Persistent | Visitor UUID for personalisation and content tracking |
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
| Cookie Group | Cookies | Provider | Lifespan | Purpose |
|---|---|---|---|---|
| CRM & Lead Tracking | _hssc | HubSpot | 30 min | Tracks sessions — visit count and timestamps for HubSpot analytics |
| _hssrc | Session | Detects if visitor is a new session to measure session count | ||
| _hstc | 13 months | Main HubSpot tracking cookie — identifies visitor and tracks journey | ||
| hubspotutk | 13 months | HubSpot user token — links form submissions to contact record | ||
| Live Chat Support | liveagent_vc | LiveAgent (Salesforce) | 1 year | Tracks the live chat widget’s visitor session |
| liveagent_ptid | 1 year | Persistent visitor ID for the live chat widget | ||
| liveagent_sid | Session | Current chat session identifier | ||
| liveagent_oref | 1 year | Records the origin page where the chat was initiated | ||
| AI Chat Assistant | oai-did | OpenAI (ChatGPT widget) | 1 year | Device identifier for the embedded OpenAI/ChatGPT assistant |
| oai-sc | Session | Session credentials for the embedded OpenAI assistant widget | ||
| oaicom-stable-id | 1 year | Stable cross-session identifier for the OpenAI widget | ||
| unified_session_manifest | 1 year | Session manifest for OpenAI widget state management | ||
| usc_* | 1 year | User session cookie for OpenAI widget authentication | ||
| Session Replay & UX Analysis | fs-consent | Fullstory | 90 days | Stores visitor’s consent status for Fullstory session recording |
| Embedded Video Playback | vuid | Vimeo | 2 years | Visitor unique ID for tracking Vimeo-embedded video playback |
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
| Cookie Group | Cookies | Provider | Lifespan | Purpose |
|---|---|---|---|---|
| Social Media Advertising | _fbp | Meta (Facebook) | 90 days | Facebook Pixel — tracks visits for targeted Facebook/Instagram ads |
| _fbc | 90 days | Facebook click ID — links ad clicks to site conversions | ||
| Embedded Video Advertising | CONSENT VISITOR_INFO1_LIVE YSC |
YouTube | Up to 2 years | YouTube consent, visitor info and session ID for embedded video |
| Display Network Advertising | IDE test_cookie |
Google (DoubleClick) | 13 months | Display Network advertising — conversion tracking and targeting |
| Retargeting & Personalized Ads | criteo_write_test uid cto_tld_test |
Criteo | 13 months | Retargeting — visitor identification for personalised ads |
| Ad Exchange Bidding | CMID CMPRO CMPS CMTS |
Casale Media (Index Exchange) | 1 year | Real-time bidding exchange — visitor targeting and frequency capping |
| Cross-Site Advertising | IDSYNC APID A1–A3 B GUC |
Yahoo / Yahoo Analytics | 1 year | Yahoo advertising — cross-site visitor identification and targeted ads |
| Real-Time Bidding Correlation | PugT KRTBCOOKIE_* |
Pubmatic | 30 days | Real-time bidding — correlates visitor IDs for ad targeting |
| Native Advertising | stx_user_id | Sharethrough | 30 days | Native advertising — visitor ID for ad targeting |
| Content Recommendation & Retargeting | outbrain_cid_fetch criteo obuid |
Outbrain | Up to 3 months | Content recommendation and retargeting — visitor profiling |
| Programmatic Marketing | sa-user-id sa-user-id-v2 |
StackAdapt | 1 year | Programmatic advertising — visitor ID for marketing campaigns |
| Audience Segmentation | dpm demdex |
Adobe Audience Manager | 6 months | Cross-site visitor ID and audience segmentation for targeted marketing |
| Ad Auction Participation | c tuuid tuuid_lu um umeh |
Bidswitch / 360yield | Up to 1 year | Real-time bidding — visitor UUID for ad auction participation |
| Online Marketing & Personalization | igodigitalst_* igodigitaltc2 |
iGoDigital | Up to 10 years | Online marketing and personalisation |
| Commerce Personalization | uuid (cquotient) | Salesforce Commerce Cloud | 13 months | Personalisation — visitor UUID for content recommendations |
| Consumer Profiling | _kuid_ | Krux Digital (Salesforce DMP) | 6 months | Consumer profiling and ad targeting |
| Cross-Device Resolution | _li_ss lidid |
LiveRamp (Liadm) | Up to 2 years | Cross-device audience resolution and targeted marketing |
| Real-Time Targeting | ab (agkn) | Agkn / Neustar | 1 year | Real-time targeting and consumer profiling |
| Video Advertising | dspuuid psyn uuid (Smartclip) |
Smartclip | 30 days | Cross-device targeted video advertising |
| Advertising Opt-Out | opt_out | Postrelease | 1 year | Advertising opt-out preference |
| Browser Fingerprinting | browser_data | DNA CDN (dnacdn.net) | 13 months | Browser fingerprinting data for advertising |
| Ad Exchange Identification | id (yieldlab) | Yieldlab | 1 year | Advertising exchange visitor identifier |
| Ad Network Targeting | data-c data-c-ts visitor-id |
Media.net | Up to 1 year | Advertising network visitor identification and targeting |
List of different social media platforms we use, may link to and their privacy policies:
| Platform | Link to Privacy Policy |
|---|---|
| YouTube | https://policies.google.com/privacy |
| https://www.youtube.com/howyoutubeworks/our-commitments/protecting-user-data/#protecting-viewer-data | |
| X (Twitter) | https://x.com/de/privacy |
| https://www.instagram.com/legal/privacy/ | |
| https://www.facebook.com/privacy/policy/ | |
| https://www.linkedin.com/legal/privacy-policy |
For more information on our use of cookies on our website, please contact us at
vVARDIS Inc.
Attn: Cookie Policy Inquiries
Gubelstrasse 24, 6300 Zug, Switzerland
Email: contacteu@vvardis.com
Phone: +41 56 560 20 44
For more information on how we process personal data, on your data protection rights and how to exercise them, who the personal data recipients and what the applicable retention periods are and information on how we categorize cookies through the use of cookies, please visit our Privacy Policy which you can find here: